Modern influence: LikingWhy is it so hard to say no to a friend or relative? Why is it so much easier to say yes to a smiling, happy person?Apr 16, 2021Apr 16, 2021
Modern influence: Commitment and consistencyOnce we decide on an opinion or course of action we will want to continue to think or act consistently with that initial decision.Jun 18, 2020Jun 18, 2020
Modern influence: ReciprocityWhy do we feel such a large pull towards doing a favour for someone that has previously done one for us?Apr 1, 2020Apr 1, 2020
Modern influence: IntroEvery waking moment of every day we are making decisions. Some small, some large and some life-changing. Every decision we make has a…Jan 13, 2020Jan 13, 2020
