Chris MasonModern influence: LikingWhy is it so hard to say no to a friend or relative? Why is it so much easier to say yes to a smiling, happy person?13 min read·Apr 16, 2021----
Chris MasonModern Influence: Social proofWhy do we so often follow the tribe?12 min read·Nov 18, 2020----
Chris MasonModern influence: Commitment and consistencyOnce we decide on an opinion or course of action we will want to continue to think or act consistently with that initial decision.14 min read·Jun 18, 2020----
Chris MasonModern influence: ReciprocityWhy do we feel such a large pull towards doing a favour for someone that has previously done one for us?16 min read·Apr 1, 2020----
Chris MasonModern influence: IntroEvery waking moment of every day we are making decisions. Some small, some large and some life-changing. Every decision we make has a…12 min read·Jan 13, 2020----